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For eBusiness & Channel Strategy Professionals

Digital Go-To-Market Review: Home Goods Brands, 2020

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

October 1, 2020

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Why Read This Report

Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on home goods brands, which target consumers with durable goods or infrequent purchases for their homes. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.

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Table of Contents

  • Online Retail Is A Shifting Landscape For Brands, Which Must Act Now
  • Ten Home Goods Brands Are Best In Class
  • Digitally Advanced Brands Focus On Four Key Areas
  • Recommendations

  • Brands' Success Roadmap Focuses On DTC And Supply Chain
  • Supplemental Material
  • Related Research Documents

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