Deliver Superior Customer Experience With Digital Intelligence
March 30, 2016
Why Read This Playbook
The backward-looking analysis of aggregated online customer interactions is not enough for firms to maximize the opportunity of digital customer interactions and to compete in the age of the customer. Customer insights (CI) professionals must drive their systems of engagement (SOE) with systems of insight (SOI) to create a digital intelligence capability and outperform growing customer expectations. Forrester's digital intelligence playbook sets the groundwork for the strategy, technologies, and best practices for building a digital intelligence practice. This is an updated report, which takes into account new research embedding digital intelligence within Forrester's systems of insight research.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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