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Digital Transformation: Master Startup Methods

Digital Transformation Best Practices: What Incumbents Can Learn From Digital-Native Firms

June 13, 2018

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This report is part of "Act: Advanced Level" in The Digital Business Playbook.

Why Read This Report

Digital business leaders face a dilemma: What made their firms successful in the past is now holding them back. Incumbents boast an existing customer base and brand pedigree but are saddled with the crushing inertia of scale. Startups bring agility, pace, and a devil-may-care attitude — and threaten to overturn markets. Forrester interviewed a range of digital disruptors, all founded since 2009, to understand how they operate and what incumbent firms can learn.

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Table of Contents

  • Digital-Native Firms Signpost The Future Of Business
  • Recommendations

  • Learn Speed, Scale, And Customer Focus From Startups
  • Supplemental Material
  • Related Research Documents

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