Why Read This Report
Retail stores have been living in an analytical "dark age" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in in-store customer sensor and analytics technologies are transforming how digital business professionals and retailers win, serve, and retain customers within the physical store. This report examines key metrics unleashed by retail store technologies to measure in-store customer behaviors and the associate analytics that retailers should use to guide the transformation of the in-store customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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