Report

Direct Your 2015 B2B Budget Gains Toward Creating Exceptional Customer Experiences

January 20th, 2015
With Contributors:
Peter O'Neill
Moira Dorsey
and Ryan Trafton

Summary

For this report, Forrester and Direct Marketing News (DMN) jointly surveyed a new crop of 132 business-to-business (B2B) marketing executives about their 2015 budget plans and expectations. The results reveal that B2B marketers expect program budgets to i

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