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For Analyst Relations Professionals

Disentangle AR Return From AR Investment

November 6, 2019

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Why Read This Report

Analyst relations (AR) programs confuse investment in AR — like briefings — with a return on that investment. They treat intermediate milestones — like report mentions — as if they were more important than changing buyer behavior productively. Consequently, AR more commonly measures investment than a business return on that investment. This report shows how to put investment back into its secondary place and target key performance indicators (KPIs) that measure delivered business value instead.

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Table of Contents

  • AR Mistakenly Treats AR Investment As If It's ROI
  • The AR Learn-Earn Landscape Separates Investment From Return
  • Recommendations

  • Extract And Showcase Value From The AR Learn-Earn Landscape
  • Related Research Documents

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