Trends Report

Disrupt Your Business From The Outside In

Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most

May 9th, 2017
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Pascal Matzke , Annika Gunderson , Ian McPherson

Summary

What would it feel like to disrupt your industry? Better than being disrupted, we’d say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what you would do if you could start all over again. This blue-sky approach to self-disruption is a great way to energize the right conversation in your company. As a digital business leader, you can assemble the team, plan a day, and pick one key initiative with the potential to disrupt your industry. Use this simple plan to reinvent your business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.