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For eBusiness & Channel Strategy Professionals

Disrupt Your Business From The Outside In

Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most

May 9, 2017

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Why Read This Report

What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what you would do if you could start all over again. This blue-sky approach to self-disruption is a great way to energize the right conversation in your company. As a digital business leader, you can assemble the multidisciplinary team, plan a day, and pick one key initiative with the potential to disrupt your business and industry.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Digital Innovators Set Your Customers' Expectations
  • Use Blue-Sky Thinking To Kickstart Your Digital Innovation Process
  • Recommendations

  • Look Outside For Even More Ways To Disrupt Your Business
  • Supplemental Material
  • Related Research Documents

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