Report

Disruptors Are Helping Customers With Shared Finances While Most Banks Sit On The Sidelines

People's Interpersonal Financial Relationships Are Complex, But Digital Products And Services Are Revealing Unmet Needs And Opportunities
August 2nd, 2019
With Contributors:
Benjamin Ensor
Piers Conway
and Sam Bartlett

Summary

Shared finances, defined as any situation in which a person acts as an observer of, partner in, or proxy for another person's finances, are an important but often unmet need for millions of customers. In the past three years, new entrants and disruptors h

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.