Report

Do The Right Thing: Advocating For Customers Drives Loyalty At Financial Firms — 2020

US Customers Rate Their Banks, Credit Card Providers, Insurers, And Wealth Management Firms On Advocacy And Future Purchase Intent
January 14th, 2021
With Contributors:
Paul-Julien Giraud
and Sam Bartlett

Summary

Digital business strategy leaders need to show customers that their firm does what’s right for them when they interact through digital and human touchpoints.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.