Drive Higher Brand Engagement On Mobile Devices
Mobile Marketing Needs To Be A Value Exchange Between Brand And Consumer
December 15, 2011
Why Read This Report
Consumers' use of mobile is nearly ubiquitous in North America, but mobile marketing is still in its early years. Interactive marketers must take advantage of the opportunity to capture consumers' attention on a new platform, or they risk being overtaken by their competitors. Brands looking to drive high engagement need to focus on consistent and engaging experiences that deliver value to the consumer. This short report provides best practices for delivering value through mobile devices.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase