Best Practice Report

Drive More Business By Making Client Events Stakeholder-Centric

March 21st, 2007
Norbert Kriebel, null
Norbert Kriebel
With contributors:
Pascal Matzke , Daniel Krauss

Summary

The primary objectives of a customer event are to generate interest with prospects and existing clients and to drive new business. Events require significant capital and resource investments from the organizer and — to a smaller financial, but no less important, extent — from the attendees. However, the typical event content delivery structure does not achieve the primary objective as well as it could, leaving the investments from the provider and attendees at risk. Structuring and organizing your event from a stakeholder-centric perspective can minimize that risk and improve the overall value of the event experience for both parties.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.