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For Customer Insights Professionals

Drive Personalization With Mobile Analytics

June 2, 2017


Why Read This Report

Mobile has changed your customers' expectations. They expect access to what they want, when and where they want it. Customer insights (CI) pros must up their game in mobile engagement measurement to gain insights to optimize customers' mobile moments. But don't separate mobile analytics from action-based insights in other channels — especially digital. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. It has been updated with data from Forrester's H2 2016 Global Mobile Executive Online Survey.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Traditional Analytics Will Lose You Precious Mobile Moments
  • Mobile Analytics Continues To Gain Traction
  • To Get Ahead, Personalize With Mobile Intelligence
  • What It Means

  • Mobile Intelligence Will Bridge The Online And Offline Worlds
  • Supplemental Material
  • Related Research Documents

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