Trends Report

Drive Revenue With Great Customer Experience, 2017

Dylan Czarnecki
Laura Garvin Tramm
 and  four contributors
Jan 18, 2017

Summary

Many customer experience (CX) pros find it hard to show the connection between improving CX and growing revenue. That's why Forrester built models that demonstrate how CX improvements drive revenue growth through increased loyalty. This report shows the revenue potential from improving CX for 13 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use this data to make the case for investing in customer experience.

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