Trends Report

Drive Revenue With Great Customer Experience, 2017

January 18th, 2017
Dylan Czarnecki, null
Dylan Czarnecki
Laura Garvin Tramm, null
Laura Garvin Tramm
With contributors:
Harley Manning , Roxana Strohmenger , Scott Ross , Rachel Birrell


Many customer experience (CX) pros find it hard to show the connection between improving CX and growing revenue. That's why Forrester built models that demonstrate how CX improvements drive revenue growth through increased loyalty. This report shows the revenue potential from improving CX for 13 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use this data to make the case for investing in customer experience.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.