Trends Report

Elements Of Reputation: Seven Traits That Indicate A Thoughtful Tech GTM Strategy

A Buyer's Guide To Building Trust With Your Technology Providers

January 10th, 2020
Abhijit Sunil, Senior Analyst
Abhijit Sunil Senior Analyst
With contributors:
Glenn O'Donnell , Renee Taylor-Huot , Diane Lynch

Summary

The infrastructure market is an intense flurry of innovation and hype. Several themes characterize the go-to-market (GTM) strategies of the most ambitious and best-in-class vendors — which aren't necessarily the same entities. As GTM rules evolve, a few common threads of evidence can help infrastructure and operations (I&O) leaders build trusted relationships with vendors. This report is an examination of the strategies of players that have been able to spread their messages effectively and give customers the experiences they deserve in 2020.

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