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For Customer Experience Professionals

Elevate Your Customer Experience With End-To-End Customer Service

Superior Customer Service Evokes Positive Emotions To Create Business Value

January 17, 2017

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Why Read This Report

Customer service is an essential business function and a cornerstone of any company's customer experience (CX) strategy. Successful companies understand that great service is good for business. Meeting customer expectations for quality service, however, requires an enterprisewide effort that goes beyond customer support teams. Informed CX pros leverage customer service to spearhead change toward becoming a truly customer-obsessed organization. This report outlines how visionary organizations embed customer service at key intersections of the customer life cycle to enhance CX and drive business value.

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Table of Contents

  • Customer Service Continues To Be Critical To Companies' Success
  • Extend Customer Service Throughout The Customer Life Cycle
  • Recommendations

  • Continually Improving Customer Service Ensures Better CX
  • Supplemental Material
  • Related Research Documents

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