Eleven Mobile Features That More Banks Should Offer
Forrester Mines Its Global Mobile Banking Functionality Benchmark To Identify Nifty Features That Most Banks Don't Yet Offer
September 21, 2016
Why Read This Report
Most large banks in the developed world now offer the mobile "basics" that customers value. But what about those next-generation features that people will come to expect in coming years but few banks currently provide? Mobile banking should offer timely, relevant, context-based information that enables a customer to take action in her mobile moments. This report uses data from Forrester's 2016 Global Mobile Banking Functionality Benchmark, along with additional research, to identify nifty mobile features that more digital banking leaders should put on their road maps.
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Table of Contents
- Most Banks Have The Mobile Banking Basics Covered
- Eleven Mobile Features That Should Be On Your Bank's Road Map
What It Means
- Mobile Banking Basics Are The Floor, Not The Ceiling
- Supplemental Material
- Related Research Documents
2015 Singapore Mobile Banking Functionality Benchmark
June 18, 2015 | Zhi Ying Ng
2015 Australian Mobile Banking Functionality Benchmark
June 9, 2015 | Alyson Clarke
US Consumers' Morning Mobile Moments
February 7, 2017 | Juan Salazar