Best Practice Report

Eleven Mobile Features That More Banks Should Offer

Forrester Mines Its Global Mobile Banking Functionality Benchmark To Identify Nifty Features That Most Banks Don't Yet Offer

September 21st, 2016
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
Aurelie L'Hostis , Benjamin Ensor , Rachel Roizen , Mike Chirokas

Summary

Most large banks in the developed world now offer the mobile "basics" that customers value. But what about those next-generation features that people will come to expect in coming years but few banks currently provide? Mobile banking should offer timely, relevant, context-based information that enables a customer to take action in her mobile moments. This report uses data from Forrester's 2016 Global Mobile Banking Functionality Benchmark, along with additional research, to identify nifty mobile features that more digital banking leaders should put on their road maps.

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