Best Practice Report

High Stakes Email Deliverability

Deliverability Fundamentals Protect Your Reputation And Customer Data

January 27th, 2022
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Emily Collins , Alex Schanne , Shynise McElveen , Christine Turley

Summary

Clogged consumer inboxes and heightened competition for email registrations in the name of building first-party databases increase the importance of good email deliverability. To get your messages delivered, protect your sender reputation and preserve critical email relationships; leverage specialist vendors and security and risk colleagues; and maintain a customer-centric opt-in approach.

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