Save or Share this Report

For CMO Professionals

Embrace Innovative Marketing

Executive Overview Of The Marketing Innovation Playbook

March 30, 2018

Primary author headshot


Playbook icon

This report is part of "Discover" in The Marketing Innovation Playbook.

Why Read This Brief

Marketing has come a long way, but it is not yet customer obsessed. True marketing innovation focuses on evolving from staid and traditional marketing approaches toward a new worldview that prioritizes solving customer problems over promoting product. This report introduces executives to our marketing innovation playbook, which guides CMOs and their lieutenants on their journey to customer-obsessed marketing innovation.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).


Recommended Research