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For CMO Professionals

Emerging Technologies For CMOs To Watch: Q3 2012

New Technologies Push The Boundaries Of Customer Engagement

August 8, 2012

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Authors

  • By Jeff Ernst
  • with Luca S. Paderni,
  • Alexandra Hayes

Why Read This Report

CMOs need to keep an eye on emerging technologies that have the potential to improve customer engagement levels. This third report in our series on emerging technologies explores tools and applications that enable marketers to collect and use data to deliver a more targeted and personalized experience and ultimately drive better results. Read this report to learn how innovative uses of video marketing technology can drive reach and engagement, how new types of recommendation engines can improve targeting the right messages to the right prospects, and how local marketing technologies can help distributed marketing and sales teams deliver consistent brand experiences across channels.

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Table of Contents

  • Push The Boundaries Of Effective Customer Engagement
  • Technologies To Watch In The Second Half Of 2012
  • RECOMMENDATIONS

  • Get Personal To Drive Customer Engagement To The Next Level
  • Supplemental Material
  • Related Research Documents

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