Emerging Technologies For CMOs To Watch: Q3 2012
New Technologies Push The Boundaries Of Customer Engagement
August 8, 2012
Why Read This Report
CMOs need to keep an eye on emerging technologies that have the potential to improve customer engagement levels. This third report in our series on emerging technologies explores tools and applications that enable marketers to collect and use data to deliver a more targeted and personalized experience and ultimately drive better results. Read this report to learn how innovative uses of video marketing technology can drive reach and engagement, how new types of recommendation engines can improve targeting the right messages to the right prospects, and how local marketing technologies can help distributed marketing and sales teams deliver consistent brand experiences across channels.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Push The Boundaries Of Effective Customer Engagement
- Technologies To Watch In The Second Half Of 2012
- Get Personal To Drive Customer Engagement To The Next Level
- Supplemental Material
- Related Research Documents
Understand Social Consumers To Achieve Marketing Success In Asia Pacific
November 22, 2016 | Xiaofeng Wang
The Future Of Messaging Apps
September 19, 2016 | Thomas Husson
Journey Maps And Process Maps And Service Blueprints, Oh My!
September 13, 2016 | Tony Costa