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For CIOs

Emerging Technology Applications For Marketing

June 16, 2011

Authors

  • By Nigel Fenwick,
  • Jeff Ernst
  • with David M. Cooperstein,
  • Khalid Kark,
  • Lauren Blackburn,
  • Matthew Dernoga

Why Read This Report

Marketing success is increasingly dependent on using technology to understand and communicate with customers. IT must develop a thorough understanding of marketing technology and the potential for gathering better customer information in order to effectively support marketing. For CIOs in B2B companies, the challenge is even greater because there are fewer public examples of how marketing is using emerging technology. This report explores four types of emerging marketing technology you should be watching and suggests ways for IT and marketing to collaborate in applying these technologies.

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Table of Contents

  • The CIO And CMO Need To Partner For Business Success
  • Marketing Technologies To Watch In 2011
  • RECOMMENDATIONS

  • Use Technology To Raise The Bar For Online Customer Experience
  • Utilize IT Expertise To Help The Marketing Team
  • Supplemental Material
  • Related Research Documents

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