Skip to main content

Save or Share this Report

For CMO Professionals

Empowered Consumers Go Green

Empowerment Drives The Sustainability Transformation

January 19, 2021

Authors

Why Read This Report

The past 20 years has enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core human need: contributing to a shared purpose. As empowered consumers become aware of threats to environmental sustainability, they are wielding their buying power to participate in the solution. Read this report to understand the key attitudes and behaviors to consider when winning and retaining increasingly "green" empowered shoppers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Empowered Consumers Put Their Green Values To Work
  • Recommendations

  • Develop A Green Strategy Before Empowered Customers Force You To
  • What It Means

  • Businesses That Embrace Sustainability Today Will Develop Resilience
  • Supplemental Material
  • Related Research Documents

Recommended Research