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For CMO Professionals

Empowered Consumers Go Green

Empowerment Drives The Sustainability Transformation

January 19, 2021


Why Read This Report

The past 20 years has enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core human need: contributing to a shared purpose. As empowered consumers become aware of threats to environmental sustainability, they are wielding their buying power to participate in the solution. Read this report to understand the key attitudes and behaviors to consider when winning and retaining increasingly "green" empowered shoppers.

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Table of Contents

  • Empowered Consumers Put Their Green Values To Work
  • Recommendations

  • Develop A Green Strategy Before Empowered Customers Force You To
  • What It Means

  • Businesses That Embrace Sustainability Today Will Develop Resilience
  • Supplemental Material
  • Related Research Documents

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