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For eBusiness & Channel Strategy Professionals

Engage Investors With Game Mechanics

Competition, Rewards Motivate Wealth Management Clients

August 1, 2014


Why Read This Report

Consumers know that investing is important to their financial futures. But wealth management can be complex and involves deferring current spending for long-term benefits. To engage investors and influence their behavior, digital strategy teams at a number of investment firms use game mechanics. This report outlines why you should consider game mechanics, offers examples from wealth management, and provides a guide for digital strategy teams looking to implement gamification.

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Table of Contents

  • Gamification Is An Increasingly Popular Tactic In Wealth Management

  • How To Win With Game Mechanics
  • Related Research Documents