Trends Report

Establish Your B2B Advocate Marketing Goals Before Choosing Tech Suppliers

Specialized Offerings Help Scale And Unify Engagement Programs

November 18th, 2015
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Peter O'Neill , Matthew Camuso , Matthew Izzi

Summary

Specialist technology and service providers offer advocate marketing solutions aimed at encouraging your customers and employees to endorse your business brand and share experiences. While they help turn recommendations into revenue opportunities, these technologies work best to scale and unify disparate engagement programs. This report gives B2B marketers an overview of advocate marketing options and shows why operationalizing customer engagement programs is essential to better serving and retaining B2B customers.

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