Report

Establish Your Experience Research Practice

Beginner Level: Research Practices For CX Transformation
January 21st, 2021
With Contributors:
Amelia Nickels
and Shayna Neuburg

Summary

This report about experience research — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't yet follow an effective and documented process for how to do it. In other words, they either lack rigo

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