Trends Report

European Online Young Consumers Love IM

Businesses Should Start Finding Ways To Engage With Them Via IM

June 22nd, 2007
JK
Joost van Kruijsdijk
With contributors:
Reineke Reitsma , Niek Van Veen

Summary

With nearly nine in 10 European online 12- to 24-year–olds using it regularly, instant messaging (IM) is extremely popular among young consumers. Apart from Germany, MSN dominates the European market, and with its introduction of new services, it will remain dominant. Mobile IM is on its way: Young consumers show great interest in IM via mobile phones. IM, however, is not limited to communication with peers; companies can use it to engage with young consumers as well.

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