Trends Report

European Telco Marketing Strategists: It's Time To Sell Next-Generation Business Voice Services

There's No Reason To Hold Back Because The Market Is Listening

March 7th, 2007
RS
Rolf Schonhowd
With contributors:
Lars Godell , Thomas Mendel, Ph.D. , Daniel Krauss

Summary

The European IP telephony (IPT) market has certainly gone beyond the relatively long hype phase, and there is real interest in data/voice convergence solutions among European enterprises. So far, there are some Pan-European service providers that stand out as more prepared to meet these growing market requirements with a broader range of service offerings. Telecom strategy marketers, now is the time to come to market with sensible migration solutions to differentiate your value propositions by focusing on multi-equipment vendor platforms and market segmentation.

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