Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

European Travelers: An Overview Of 2006

Where Do European Travelers Research And Buy Leisure Travel?

March 20, 2007

Primary author headshot

Authors

Why Read This Report

Over the past few years, more and more European consumers have not only researched travel online, but have also booked it online. Consumers rely heavily on the Internet to obtain information on travel. For leisure travel research, online-based travel suppliers have overtaken more traditional choices like high-street shops. Consumers who research leisure travel online make more bookings on the Internet than in a high-street shop, but offline agencies still serve a need: About one-quarter of European online travel buyers book their leisure travel in a high-street shop. Local differences with regard to products, channels, and preferences still exist across Europe: UK consumers are bargain-hunters, while Spanish consumers value a trusted organization.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Recommended Research