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For Customer Experience Professionals

European Young Consumers Are Concerned About Online Security

How Web Sites Should Address Young Consumers' Privacy Concerns

May 3, 2007


  • By Zayera Khan
  • with Jaap Favier,
  • Michèle Bouquet

Why Read This Report

Most European online young consumers have serious privacy, security, and safety concerns when using the Net. The younger they are, the less concerned they are about security when performing various activities online. These concerns vary by country and are most pronounced in the UK. Web sites targeting online young consumers should give extra attention to their privacy and security statements and include dedicated information for youth and their parents.

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