Trends Report

European Youngsters: Born To Be Spenders

How Much Spending Money Young Consumers Have, And How They Use It

August 2nd, 2007
Reineke Reitsma, null
Reineke Reitsma
With contributor:
Valerie Batut

Summary

Today, Europe's young consumers constitute an influential, promising, technology-confident target for companies. European young consumers have massive spending power, which they use to buy a wide variety of products — but they can't spend it all on technology. Companies need to understand the categories that they're competing with and try to catch these future mass consumers as early as they can.

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