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For B2C Marketing Professionals

Evaluate Your Approach To Successful Content Marketing

Assessment: The Content Marketing Playbook

December 13, 2017

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This is the Assessment report in The Content Marketing Playbook For 2018.

Why Read This Report

To attract attention and build a following, B2C marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the capabilities required — and the gaps that can exist — across five dimensions. When taken together, these help marketers not only attract the right audience but also increase engagement with them across the entire customer life cycle. This is an update of a previously published report with updated examples and new terminology; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Content Marketing Must Move Past Self-Promotion
  • Valuable Content Marketing Demands Editorial Discipline
  • Recommendations

  • Make Content Marketing Pay Off With A Customer-Centric Viewpoint
  • Supplemental Material
  • Related Research Documents

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