Evaluate Your Approach To Successful Content Marketing

December 13th, 2017

Laura Ramos Vice President, Principal Analyst

Ryan Skinner

With contributors:

Melissa Parrish , Peter O'Neill , Matthew Camuso , Christian Splaine , Christine Turley

Summary

To attract attention and build a following, B2C marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the capabilities required — and the gaps that can exist — across five dimensions. When taken together, these help marketers not only attract the right audience but also increase engagement with them across the entire customer life cycle. This is an update of a previously published report with updated examples and new terminology; Forrester reviews and updates it periodically for continued relevance and accuracy.

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