Evaluate Your Discovery Marketing Programs

July 26th, 2013

With contributors:

Christine Overby , Collin Colburn

Summary

Successful search marketers today must increasingly account for how well they help users discover their brands and products across mobile devices, social media, and nontraditional search engines such as Yelp or YouTube — an emerging discipline that we call discovery marketing. This report includes Forrester's methodology for evaluating the user experience of your search and discovery marketing campaigns.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.