Trends Report

Evaluate Your Marketing Innovation Culture

Understand Your Cultural Bias In Order To Set Expectations For Innovation

August 23rd, 2013
Bert DuMars, null
Bert DuMars
With contributors:
Alexandra Hayes , David Cooperstein

Summary

Today's CMOs and senior marketing executives are under intense pressure to deliver innovative marketing programs that find new ways to build brand awareness and stronger relationships with customers. This report provides an assessment tool that enables marketers to identify the organization's marketing innovation culture so that CMOs and senior marketing executives can better manage their organization's marketing innovation efforts. The outcome of this assessment will help benchmark your organization against your peers and provide the strategies for managing innovation based on the existing culture.

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