Trends Report

Everyone Benefits When Data Ethics And Diversity, Equity, And Inclusion (DEI) Converge

May 20th, 2021
Fatemeh Khatibloo, null
Fatemeh Khatibloo
Nick Monroe, null
Nick Monroe
With contributors:
Mike Proulx , Katy Tynan , Brandon Purcell , Alex Schanne , Luca Russo , Rachel Birrell

Summary

Data ethics and diversity, equity, and inclusion (DEI) are increasingly critical issues for organizations. In research conducted for our Forrester Wave™ evaluation of customer database and engagement agencies, we uncovered an important mandate for CMOs: The convergence of these two practices is central to a brand’s customer engagement strategy. This report explains why the convergence of data ethics and DEI matters and how CMOs can accelerate this critical new path.

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