Trends Report

Evolve Your Market Insights Maturity Now!

Reorganize Your Research Team From A Reactive To A Proactive State Of Mind

October 5th, 2012
Richard Evensen, null
Richard Evensen
With contributors:
Reineke Reitsma , Molly Murphy , Brad Bortner

Summary

Market insights professionals want to evolve and be able to add higher value and influence, if not drive, business success. Evolution, though, requires a strong strategic plan, rationalizing scarce resources and funding for must-have items so there is sufficient bandwidth and budget for growth. Even then, market insights professionals typically need to do more in order to gain the necessary internal influence and support to make changes and evolve their organization from a rear-looking research back office to an innovative, stakeholder-aligned, proactive business driver. Do you know what's needed, and do you have enough influence to make these changes? In this report, Forrester lays out the key components in a winning strategic plan and outlines what you need to optimize limited resources and budget so you can evolve now.

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