Report

Evolve Now To Personalization 2.0: Individualization

Your Customers Expect And Will Reward You For Personally Relevant, Value-Added, Individualized Experiences
December 5th, 2017
With Contributors:
and Rachel Birrell

Summary

To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal informat

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