Report

Evolve Now To Personalization 2.0: Individualization

Your Customers Expect And Will Reward You For Personally Relevant, Value-Added, Individualized Experiences

December 5th, 2017
With contributors:
Fiona Swerdlow, Meredith Cain, Rachel Birrell

Summary

To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable experiences. The challenge ahead: Digital business pros must now react in real time to their customers — across multiple internal teams. This report offers best practices and next steps for digital businesses that want to evolve from segmentation to individualization.

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