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For Customer Insights Professionals

Evolving Consumer Attitudes On Privacy: A Q4 2015 Update

A Technographics® 360 Report: Using Survey, Social Listening, And Behavioral Data

November 16, 2015


Why Read This Report

Pundits like to say that privacy is dead. But from Forrester's perspective, privacy is not only very much alive, but it's set to become a major competitive differentiator in the years to come. Consumer attitudes — even if they don't always match their behavior — tell a story that organizations must heed as they develop their data strategies today. This report re-examines consumer attitudes on privacy, security, and personal data and provides analysis on what they mean for customer insights (CI) professionals.

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