Save or Share this Report

For B2C Marketing Professionals

Executive Q&A: Make The Most Of Your Loyal Advocates

June 20, 2017

Primary author headshot

Authors

Why Read This Report

One of the purported benefits of loyal customers is that they recommend you to friends and family — and recommendations and referrals are great ways to acquire qualified prospects who are more likely to be loyal in the first place. But when it comes to tracking, identifying, and understanding advocacy behavior, many marketers don't have a strategy in place or hope it will happen organically. This report helps loyalty marketers understand why consumer advocacy is important, how to tap into their base of loyal advocates, and when to use incentives.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research