Best Practice Report

Executive Q&A: Using Twitter For eBusiness

Answers To eBusiness Professionals' Questions At Forrester's Consumer Forum 2009

December 8th, 2009
Diane Clarkson, null
Diane Clarkson
Elizabeth Stark, null
Elizabeth Stark
With contributors:
Carrie Johnson , Kate van Geldern

Summary

Twitter — a social networking and microblogging service — was a hot topic of discussion at Forrester's Consumer Forum 2009. At the eBusiness track session "How Twitter Can Influence eBusiness," attendees learned that Twitter is changing how its users expect to interact with companies. This document answers eBusiness professionals' common questions about Twitter, including how companies can determine if their customers are using Twitter and what Twitter mistakes eBusiness professionals should avoid.

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