Save or Share this Report

For Customer Experience Professionals

Executive Q&A: Website Brand Experience Reviews

January 13, 2010

Primary author headshot


Why Read This Report

Website Brand Experience Reviews uncover two types of flaws in a website's support for brand: those that prevent users from accomplishing key goals and those that contradict a company's brand attributes. To get the most out of a Website Brand Experience Review, customer experience professionals should document user goals that drive business metrics and conduct Brand Action reviews to measure how well the site satisfies those goals. They should also collect brand positioning statements and conduct Brand Image reviews to ensure that the site presents the brand's core attributes in a manner that is consistent with other channels and relevant to target users.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research