Summary
B2B marketers are producing more content and assets today than ever before; and often, they're investing in or considering a content marketing platform (CMP) to stay on top of all of their activity. Forrester's ongoing analysis of CMP vendors has identified unique differences between the offerings that B2B marketers should consider when choosing a platform. This report helps B2B marketing leaders determine when a CMP is right for them, which to consider, and why.
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