Best Practice Report

Don’t Get Lost In Translation: Express Digital Transformation In Terms Of Business Value

Jargon Is Debatable, Value Is Undeniable

July 5th, 2023
Manuel Geitz, Principal Analyst
Manuel Geitz Principal Analyst
Margo Visitacion, Vice President, Principal Analyst
Margo Visitacion Vice President, Principal Analyst
With contributors:
Linda Ivy-Rosser , Hannah Murphy , Ian McPherson

Summary

Transformation leaders need to establish trust and shared purpose across all stakeholder groups. But the jargon of digital talent often confuses stakeholders and hampers success. Using a common language to communicate the value of digital transformation is crucial to tie transformation to corporate strategy, build a basis for collaboration, and create measurable roadmaps focused on value alignment. Read this report to learn how to express transformation jargon in terms of business value in a way that bolsters stakeholders’ trust, facilitates buy-in, and influences program investments.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.