Best Practice Report

Facebook, Inc.'s Scandals Will Not Doom The Company

Regulation Will Only Strengthen It In The Short Term

June 19th, 2019
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
With contributors:
Melissa Parrish , Fatemeh Khatibloo , Caitlin Wall , Christine Turley

Summary

2018 was a tumultuous year for Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware, and called “Facebook” for the purposes of this report). The coming years won’t be easier, but the social media behemoth won’t suddenly collapse either, as many predict. But while Facebook’s short-term outlook might be fine, its long-term outlook is bleak. This report answers B2C marketers’ questions about what’s in store for the social media giant.

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