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For B2C Marketing Professionals

Fierce Competition Will Further Drive UK Broadband Growth

It Will Also Lead To The Industry's No.1 Challenge: Churn

February 5, 2008

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Why Read This Report

Residential broadband in the UK encompasses 56% of all UK households — a little more than 15 million connections at the end of 2007. Despite growth slowing, Forrester sees a further 8 million new broadband connections before the end of 2013, raising penetration to 82% of all UK households. The downside of this opportunity for UK ISPs is the increasing problem of churn. No less than 3.5 million households switched suppliers in 2007; we expect that more than 5 million will do so in 2013. Despite the industry attention around new access technologies, such as fiber-to-the-home (FTTH) and WiMAX, their current share of 1% of all household connections will grow to only 7% by 2013.

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Table of Contents

  • More Than Half Of UK Households Had Broadband In 2007
  • Broadband Penetration Will Soar To 82% Of Households By 2013
  • Supplemental Material
  • Related Research Documents