Forecast Report

Financial Services Outspends Everyone On Digital Marketing

Budgets Grow As US Firms Align Budgets To Customer Needs

July 2nd, 2019
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Brandon Verblow, null
Brandon Verblow
With contributors:
Mary Pilecki , David Novitzky , Shayna Neuburg

Summary

In 2019, US financial services owns the largest digital marketing budgets and is projected to hold that title through 2023. CMOs should read this brief to learn how US banks, brokerages, insurance firms, and credit providers will flex their spend on search marketing, social media advertising, online display advertising, and email marketing in order to suit changing markets and consumer needs.

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