Trends Report

Find A Date To The Data Dance

Partners Facilitate The Commercialization Of Data Assets

November 21st, 2014
JP
Jennifer Belissent, PhD
With contributors:
Pascal Matzke , Holger Kisker, Ph.D. , Carmen Margarit-Stoica

Summary

You've got data! A growing number of companies are recognizing the value of their data assets — and not just for internal use. The commercialization of these data assets will become an increasingly important revenue stream for many companies over the next few years. However, taking data to market presents numerous challenges — even more so for companies with no experience in selling software or services. This report explores the range of service providers that can help CIOs' data commercialization initiatives, illustrates the benefits of finding the right partner, and provides guidance for CIOs on key partner selection criteria.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.