Trends Report

Making Content Customizable Helps Both Sales And Marketing

Get Off The Ad Hoc Content Treadmill And Embrace Bespoke Content

April 26th, 2017
Steven Wright, null
Steven Wright
With contributors:
Peter O'Neill , Matthew Camuso , Kara Hartig

Summary

B2B marketers have a lack of visibility into methods for customizing content and manners in which sellers use it. By leveraging sales enablement automation (SEA) capabilities, sales enablement practitioners can help sellers save time and sell more effectively, gain valuable insights into what content works and why, and reduce the amount of time that content creators spend on ad hoc repetitive requests from the field.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.